Mar
30

Make Your Own particular Website easily and Improve The Traffic Effortlessly

There are various ways to upgrade your business, or basically give your contemplations and contemplations to the world; you ought to do simply make a website on the web. Designing a website can be an extraordinarily troublesome endeavor besides overpowering errand, however if you are taking in the fundamental and perceiving how to make it honestly, you will find the procedure to influence a website to will interest and pleasant. In this way, today, I will give you a controlled guide on the most capable method to make a website suitably and handle the complexities quickly. Then again, you can visit SEO Company Dallas TX for professional help for website creation.

The initial step is completing your work before you start to make a website. Confirm that you are making sense of what kind of website you have to make. For musings, you can start with your own life, leisure activity or diversion. Then again, you can start with your consequence of your association that you have to offer.

The next step is design your website. You should study other website especially website that have same limit with your website will be. Check and think why the other website are having remarkable design, what influences the website to design work impeccably with the content and draw in visitor. Thusly, you will have the ability to get an idea with respect to design you could call your own particular districts, I endorse you to check how the design in case you are putting unmistakable sorts of contents. The less perplexing the design, the less the page and the more pulled in to your visitor. In any case, you may offer page to give bit of information about your thing or more significant clarification of your thing. Make a point to be sensible with your inclination and pick a design subject as showed by your thing or thought you have to pass on to the visitor.

The next step is picking up an arrangement for website ground. You may need to learn and secure information about website creation from Schema.org. Thusly, you will have the ability to upgrade the way you deal with your website and make all parts of your website valuable and convincing. Overview your financial plan, time and your imperativeness to chip away at your website. Make an arrangement for website creation process and timetable. Thusly, you will have the ability to chip away at your website successfully and welcome the procedure.

The next step is adapting more about enhancing your website. I endorse you to figure out how to make moreover enhancing your website such expanding the quantity of individuals that will visit your website reliably and expanding steady web traffic. Each great website are rely upon their content, ensure that you are making a decent content, great format and design, additionally ensure that you are making the most of your opportunity in developing your website for the best outcome. Along these lines, your website will be an …

Nov
1

Bad Credit Personal Loans – Fulfill All Monetary Commitments

It would certainly be a common thing for people involved in financial dealings that one sees the bad credit history developing if the commitments are not clear on time. Bad credit history of the borrowers reduces their credibility which gives rise to problems when they want to borrow money in the future. Bad credit personal loans can be borrowed in such a situation when financial requirements are troubling you.

Home improvement, debt consolidation, wedding expenses, car purchase, travel expenses, etc are some needs that can offer for the borrowers. If this happens when the borrower is suffering from a low credit score, this may turn out to be a problem for him. In such a situation, bad credit personal loans can be borrowed so that all such needs can be deal with easily.

The borrowers who are ready to pledge their assets with the lender for the money can get the secured form of these loans. Money can be borrowed according to the equity of the asset pledged, in the range of £ 5000- £ 75000. Also, the borrower can repay the loan in a term of 5-25 years. The rate of interest for these loans is low due to the attachment of collateral.

Even those who do not want to pledge assets can take up money through these loans. The unsecured form of these loans does not require any asset to be pledged. Money can be borrowed in the range of £ 1000- £ 25000 for a term of 6 months to 10 years. Rate of interest is slightly higher for these loans but can be lowered with the help of online research and comparison of the loan deals available.

The borrowers who are suffering from the problem of a bad credit history can get a much-desired respite for his condition through bad credit personal loans. All personal needs of money can be easily fulfilled through these loans.…

Nov
1

Avoid Business Failure Due To Insufficient Funding

Many businesses fail as a result of insufficient funding. Over investment or loaning too much money into the business is not necessarily the answer either, but a business without sufficient funds can only fail, everually. The guidelines in this article / tutorial explain the steps to take to prevent under funding a business at its sunset and during its active life. The same guidelines can be followed when a business runs out of cash flow and when you may want to grow the business further.

Under-funding, or too low a capital investment by the owners or directors, always leads to failure, especially when funds can not be raised to float the cash flow required to operate the business adequately to produce profits and positive operating results.

Raising further funding can be complex, it is better to fund a business from your own funds for as long as possible to keep the business afloat during tough times and until it can fully stand on its own and float itself. A couple of golden rules need to be applied when starting a new business and when expanding a current business.

  • Make sure that your business plan is watertight, and that it is also realistically achievable at the same time.
  • Make sure that you put enough money into the business at the outside to keep it running for six months before showing a profit. This is because new businesses, especially, can easily take up to six months, sometimes longer, before they start to produce meaningful profits and the required cash flow. It takes time to establish a firm place in the industry or market of your business; very rarely can one hit the jackpot immediately. This is only possible if your product or service is scarce in your area.
  • Keep tight control over purchases and expenditure from the first day. Keep cross checking to the budget and the business plan.
  • Golden rules Follow to apply when purchasing a business, or a going concern.
  1. Have a qualified accountant analyze the most recent audited and certified financial statements of the business that you want to buy
  2. Ensure that all the statutory returns (taxation, regional and local authorities, employment office, etc.) have been submitted and are paid up to date.
  3. Make sure that your accountant drafts a valuation of the business from his analysis of the financial statements. He must establish whether the business is actually worth the price being asked for it. Does the price fully represent the value of the assets as shown in the balance sheet.
  4. The accountant must make sure that the royalties, if any, are worth what they are stated at in the Balance Sheet.
  5. Establish whatever the value of the Goodwill, if any, is truly representative of the customer base, or whatever the goodwill figure may represent.

This type of business collapse and failure does not need to happen to anyone, especially if these basic guidelines are followed. Wishing you every business success.…

Nov
1

To Do List: A Must for a Healthy Lifestyle As a Personal Trainer

Being a personal trainer is not an easy job, especially if you have to balance your time between your personal tasks and your job. It can sometimes be a pause from one’s healthy lifestyle as it spells out “stress” even before you start.

Trying to squeeze in some things like writing a thank you note to someone for replacing the wrong shoe size you ordered, cleaning your house that is due for inspection, confirming your night out with your new and old friends, and setting up a schedule with your regular clients can be a daunting task. In order to do all this, a personal trainer must have an organized to-do list in order to accomplish what is needed to do.

Here is a sample to-do list as a personal trainer:

    1. Meet up with a personal trainer I want to hire over a cup of coffee nearyarea.

    1. Clients are on top of a personal trainer’s list. A regular 90-minute gym session with them is always part of your to-do list.

    1. Set up a regular meeting with my apprentices formulating ideas about diet and lifestyle programs specifically for each client. Every client’s needs and health issues are different from each other so each one should have their own specific programs.

    1. Catch up on my speed-reading training. This is necessary not just for personal trainers but also for any busy person. It can save you a lot of time going though your documents that has “to read” notes and doing other personal stuff that needs your immediate attention.

    1. Christmas season is fast approaching and articles like ‘How to Remain in Shape over Christmas’ should be a priority. Spend some ample time to formulate ideas on how to go about this article.

    1. Check out the business portion of The Age regularly, a must read for every personal trainer who is also venturing into business like fat loss program.

    1. Hook up with other affiliates through meet ups or send them an email. In my case, Isagenix is ​​one of my affiliates.

    1. Internet is a serious business. Take some time off to deal with that new internet business which is the 12-Week Body Transformation program.

    1. Developmental seminars play a major part in enhancing the skills of a personal trainer. I always try to convince one of my colleagues to tag along with me so I do not have to attend it alone and we can both learn together as well.

    1. At times, resolving issues like Ezpay charging higher amount to your customers than what should only be billed is not a good business. Resolving issues like this is part of my job. This way, customers will feel special that you are the one handling their concerns and not just one of your associates. This is a nice customer retention strategy.

    1. Your health and your customer’s health should also be on top of your concerns. Remember to call people connected with your Corporate Health business as much as I can to check on things.

    1. Scan other

Jul
9

Tips For Starting a Small Business – Your Success Depends on Doing These Things Right!

Why are some businesses an overwhelming success while others never make it off the ground? What is it that differentiates the two?

Surprisingly it is not a question of money or education. There are many businesses that have had such humble beginnings as a spare bedroom or even a dining room table yet have gone on to become market leaders. There are also many businesses who have had highly educated people at the helm along with some serious financial backing and yet they still failed dismally.

Statistics show that businesses that succeed share common characteristics. Likewise businesses that never get off the ground or close their doors after only a few short years have usually made some common business mistakes.

These characteristics and practices apply to all businesses. Whether you are starting your business on a shoe string or have a substantial budget, if you are working from home or from a 10 000 square foot warehouse, if you have no staff or twenty, if you are selling a product or a service, if you are producing your own products or selling somebody else's, these dos and don'ts apply to you.

To increase your chance of business success you should try to emulate those who have achieved what you want to achieve. There is also much to be learned from the mistakes of others. This way we will not repeat them ourselves.

Two of the most important tips for starting a small business are:

  1. You must be passionate about what you are doing. If you are not passionate about your business it will be easy to become disheartened during the hard times. Building a business takes dedication and persistence and money should not be your only motivator.
  2. You must follow proven business principles. Your business success or failure depends on how well you manage your resources. These resources include your staff, your finances and your paperwork.

Many people thinking about starting their own business become overwhelmed with the legalities and paperwork that they need to attend to before they can open their doors or attend to their first customer. There is just so much to do and sometimes it can be tempting to cut corners. This is understandable when you are keen to get your business up and running. But you should always make time for conducting market research and for writing your business plan. Statistics prove that businesses that have completed some form of market research and have a business plan will greatly improve their chance of business success!

There are other factors that influence the profitability and success of your business. However if you get these things wrong it will not matter what you do right. By not having appropriate administration, staffing and financial controls in place your business will not grow to its full potential. Nor will you be able to take advantage of business opportunities when they arise. …

Jul
8

Make Money Online: Time, Effort and Determination Are Required

When you go online and look for ways to earn money, you could not help but wonder: Are there easy means in which you can earn money online? Such a simple question that requires a lot of research to find an answer for. But those in the know learned about this a long time ago. And the answer is a resounding yes. All you need to do is take time to know where these means are and once you find them, time and effort are expected from you.

One of these means is to sell your stuff on eBay. eBay is huge nowdays. People go there to buy different products and avail various services. If you have stuff at home that is no longer useful to you, you may want to rethink before you dispose of them. If they are still of value, people online may find use for them. Not only will you have extra space in the house, you will make extra money out of it too. The fees involved in this are very small and the sign up is very easy. Learn about the process of bidding and you will go far.

Another one is by offering your service of whatever skill, knowledge or expertise you have. Everyone is always on the lookout for information and education and the best way to look for people who know a lot about a certain subject is searching online. So why not make money out of this? If you really know your stuff, people will search for you and will happily pay you for your service.

Aside from the aforementioned, getting paid by merely clicking sites is another well known method to make money online. It is pretty self-explanatory as the only thing you need to do is click ads and presto, you will get paid. Sign up on websites that conduct this and you can take it from there. Pay is minimum but once you get referrals, you will earn more. Easy and quick to earn money, as they say in the business.

Lastly, we have affiliate marketing. It is just like direct selling but done online. You have a client that will provide you with products or services and you get paid for every sale made. You can get paid once a week or once in two weeks or once a month, this is dependent on the company itself. Research about the company and how they do things and what are their terms. You can make a lot of money off of this.

These are just some of the ways on how to make easy money by just using the Internet. There are others and if you are interested, you can research about them too. Do not expect instant success, this requires patience and understanding of the business. But once you get the hang of it, the payoff is incredible. So put in the right amount of effort, time and drive to be good at this and before …

Jul
7

Personal Injury Settlement Amounts

Personal injury settlement amounts give an opportunity for victims to recover from financial crisis and secure apt treatment. Personal injury settlement outside the court is a good choice for insurance companies and the injured one as these settlements are less expensive and limit further distress of time consumption. The settlement amount depends on the severity of the injury, sum of lost wages, expenses in treatment and time taken to heal the injury.

Personal injuries have no minimum or maximum settlement amount. The insurance amount is evaluated by an insurance company adjuster and the attorney for a particular case. They try to negotiate, based on severity of the injury, treatment cost, and expense of surgery in future. Personal injury settlement amounts are also related with the capacity of the victim to work, affected lifestyle, personal discomfort and distorted appearance caused due to injuries. Loss of wages from the date of injury is also compensated while settling personal injury claims. Maximum amount can be recovered if one can capitalize different issues behind personal injury in a convincing manner. The assistance of attorneys experienced in handling personal injury settlement is useful in securing maximum compensation amount at the earliest. The fault or negligence of the plaintiff is also considered in determining the amount of compensation. Young and healthy claimants receive better compensation. Financial loss and mental distress caused due to injury are considered as they are productive youngsters, if not hit down by personal injury. The occupation and the educational standards of the petitioner are also taken into account when allocating compensation.

To collect the settlement amount, the insurance company is informed regarding the settlement jurisdiction if the person against whom you have claimed has insurance. The insurance company will then allocate the amount up to the limit of the policy. The verdict is enforced if the person does not possess an insurance policy.

Parents do not have the power to access their child's settlement amount. Normally, the settlement amount is deposited in a blocked bank account until the child becomes eighteen. But in some cases, if the child requires immediate medical aid or other emergency assistance, the court gives a special order to withdraw money from blocked accounts. …

Jul
6

Key Highlights for Insurance Bill in India: Increased Consumer Safety & Scope of Investment

The Insurance Bill passed in March 2015 in both the houses is expected to have a deep impact on the Indian Insurance industry. Much anticipated and awaited, this amendment offered a bunch of benefits to both the Insurance Company and the policy holder. Increased power to regulatory bodies, more protection to policy holders and increased level of foreign investment in the sector are some of the key features of the Insurance Bill.

Listed here are some major highlights of the bill and how they can affect you:

Increased Foreign Investment: The new amendment allows up to 49% foreign investment in Indian Insurance companies from now onward. This increased capital flow is expected to revitalise the industry all together. The national players now will be able to invest in new products and expand their portfolio manifold.

What does this mean to you: how is this going to effect you as a policy holder? Well, at a glance it may seem of no significance at all, but increased foreign participation means, increased competition, wider product range and more professionalism. The increased competition in the market will also reduce malpractices such as miss-selling and misleading the policy holders. So, in long run this move can actually change the entire scenario of Indian Insurance market.

An Empowered IRDAI: This act goes a long way in strengthening the fist of IRDAI. This governing body will now onward be involved in the grass root level, such as appointing insurance agents and monitor their eligibility, capability and professionalism.

Also this governing body is now empowered to regulate the key areas of Insurance Companies such as expenses, investments, commissions payable to agents, code of conduct etc.

What does this mean to you: This enhanced power to IRDAI is sure to curtail many malpractices that are rampant today in Insurance market in India. So, as a policy holder your money will now be safer than before.

Consumer safety: Indian Insurance market was never as safe as it is now from consumers point of view. If you are worried about being misled by the insurance agent, then this act will give you peace of mind. In an effort to curtail the malpractices, the new amendment levies penalty ranging from INR 1 Crore to INR 25 Crore on any Insurance Company that indulges in mis-selling and misrepresentation.

What does this mean to you: In view of this high penalty, companies are likely to enforce stringent norms for their agent, which will in turn give you more protection as a consumer.

The Bill will also make the payment process easier for the nominees of any policy holder.

Another very significant amendment that the Bill brought is the shortening of repudiation time period for any policy. Repudiation time is the particular time period within which a policy can be declared null and void in light of wrong information furnished by the policy holder. The new bill has shortened this time to 3 years, to keep the consumer interest intact.

Health Insurance: Health insurance …

Jul
5

Health Insurance – The Right Way To Do Your Shopping

Take some time out to shop around extensively if you want to get the best price / value in health insurance. Extensive shopping can be done in any of these ways …

a) Make a few phone calls to your trusted acquentions and know what they think of their insurer's services. What was the quality of service they used previously and what value do they get from their current insurers? You can ask to be referred to their agent if they give glowing reviews of his / her services.

Even though it looks fine to use an agent that is well-spoken of a trusted acquaintance, it also pays to have a chat with more than one good agent. This will increase your chances of landing an agent who will give the very best value and quotes. Take out time to compare quotes from each agent you were referred to. Have some discussions with them and you'll find out who will serve you best. This is really effective but also very time-consuming.

b) The Yellow Pages is also a good resource to contact agents and start your shopping. You can use this for starters but ensure you are very careful in settling for an agent without any referral or backing from a trusted institution. There are little challenges like the fact that it will be more difficult to know their reputation and quality of service.

c) Every state has an arm that is in charge of insurance there and always has useful information for all insurance buyers in the state. If you want real information you can rely on, this is the right place. Relevant information will certainly place you in a better position to make more savings.

d) Make use of consumer guides. They are a great for getting an idea of ​​what you should expect to pay for your coverage. You'll in addition read great tips that will make it easier for you to get the best in health insurance. Even though they show you insurers who have the best prices, the figures they give are usually estimated or for a particular profile. So, you're advised to still get quotes from several agents. If you're after the lowest rates then you have no alternative but to obtain many quotes.

e) It's also fine to call any insurance agent you know and request a quote. In doing this I also advise that you ask for quotes from other insurance agents. Request quotes from at least five different agents, compare their prices and the quality of service they will give and you'll get the best rate.

f) Get direct quotes from companies. Ask from as many of them as you can. A careful comparison of quotes you get will raise your chances of getting the best rate.

You will save much by visiting a minimum of 3 quotes sites. If you do this, you'll get the lowest quotes available since three sites will give not less than 15 health insurance quotes …

Jul
5

Is Your Personal Trainer Way Too Hot?

So hot that it's actually distracting you from your workouts?

Be careful. If you're developing a thing for your trainer, you're headed on your way down a slippery slope. If you push it, you might end up in a situation that will turn out to be very uncomfortable for you both in the end.

Why do we so often fall for our personal trainers? Well, look at them! All too often, they are these attractive, dynamic, fit people who are going to help guide us into being the best we can physically be. Very often charismatic, personable and with bodies to die for, these hot looking humans can have sex appeal for days!

The up close, hands on, personal relationship we get to have with them only makes it that much easier to really develop a sexual and sometimes emotional attraction to them. Here's this hot guy (or girl) with his hands on you, in seriously close contact, giving you every ounce of his / her attention. The fact that you're paying for that attention somehow flies right out the window. In your mind, this is more than just personal training. It's starting to be just personal.

Laura, a single professional woman, who was about 30 pounds overweight, decided to take on sessions with a trainer at her gym to help her lose the extra lbs. She looked around and chose the fittest looking guy in the place, Rob, 6'2, 210 lbs of lean muscle, with a tight narrow waist, 8 pack abs and a smile that could melt the hearts of women and men alike. Laura soon found herself so into Rob that she began booking extra sessions just to spend more time in his presence.

She then began wearing sexier workout clothes to her training sessions, and in many not so subtle ways, she let Rob know that she was game for more than just exercise at the gym. Rob and Laura ever started having a fling, purely sexual on Rob's part, but seriously emotional for Laura. As the holiday season approached, Laura realized that she would not be able to pay for any more training sessions with Rob, as she had already spent a bit beyond her budget overbooking him. The moment she stopped booking with him, he dropped her completely, and began avoiding her at the gym, not even returning her phone calls.

Laura was devastated, and threatened to tell his boss that he was having sex with his clients, which she ever did. Well, it all ended up in a big nasty mess, and Laura soon stopped coming to the gym altogether to avoid facing the embarrassment and humiliation of the situation. Rob, being one of the top money making trainers at the gym, got a slap on the wrist, and then it was just back to business as usual for him. His female clients were always trying to get in his pants, and as far as he was concerned, he was just giving some …

Jul
4

Big Lies About Making Money on the Internet

You have been lied to. How many of these lies have you heard?

-Our website does all the work.
-It's easy, you just place a few ads and the money starts serving in.
-If you can open an email you can do this business.
-You can use free advertising and social media to generate all of your business.

Enough of these lies!

Here is the unpopular and untold truth. No website does all of the work for you. If it was that easy what would they need you for?

It's not as easy to make money placing all those ads as you might think. Many of those ads must be renewed every day or two and depending on the product you are offering, your ads may be rejected. If you're not an experienced copywriter, your ads probably will not accomplish much.

The skill level required to succeed in a home based or internet business is just like that in any other legitimate business, it greatly exceeds the skill level necessary to open email. If you are not focused, dedicated, organized and reasonably intelligent, you will not succeed in this business.

Social media and free advertising is free for a reason. It takes a lot of time and personal effort to generate any volume of traffic at all. Google makes billions because pay per click works.

One more little complication you were probably never told about is that if you try to use Google to direct traffic to some free, replicated or knock off website, Google will slap you down by your account. The folks at Google are very serious about protecting their customers and providing the best possible search results. Maybe that is why so many so-called Gurus are pushing social media and free traffic sources. That is the only kind of traffic they can get to a replicated site. But wait there's more!

Do not get depressed. There really is a way for you to make money online. It does require effort, intelligence and using methods that actually work. You will need a non-replicated original website with a unique domain name. You will need a Google campaign that is managed correctly, most likely by a professional. You will need a good, stand alone, high profit product to sell so that after you go to all the trouble of building a website and generating traffic, you can actually make some money.

What most Gurus want to do is sell you a course that they make money on, then sign you up for all of the affiliate programs that they make money on and then keep you enrolled in some ongoing program that they make money on. None of that pays you!

What you need to do is carefully select a product that you believe in, build a website designed around that one product and use Google to direct targeted traffic to your website. It is not easy being an internet millionaire, but it is not rocket science either. …

Jul
3

The Impact of Marketing in the Society – Can We Really Make a Difference?

Definitions

Marketing is generally thought of as the process of promoting goods and services to the end user. We can think of this as McDonald’s advertising its Big Mac in such a way that we feel that we really need one for lunch. This demonstrates the advertising piece of the marketing mix, and is the element that most people identify with marketing.

Society is generally defined as the condition in which members of a community live together for their mutual benefit. Societies are more than just the individual members that make up the group, but the sum of the collective. We are all members of a society, and interact with the other members in that community. So what is the impact of marketing in the society?

Negative Connotations of Marketing – They Made Me Do It

Ever since society passed from a Subsistence economy (I grow my own food, make my own clothes, and don’t need anyone else to help me) to a Trade economy (I’ll grow some food to sell to you, if you will make some clothes to sell to me) we have had the challenge of marketing our products and services to others (Uh-oh, now that there are two people making clothes in my town I’d better let people know why they should buy mine). And ever since that first sales pitch there have been criticisms of marketing; like deceptive practices, high prices, unsafe products, and high-pressure sales – to name a few.

But many critics go further and claim that marketing has created false wants, promoted materialism, produced cultural pollution, and allowed big companies to gain significant political power. And there is an element of truth to all of these claims. Companies that have not performed ethically have had a damaging effect in society that the ethical businesses must now work through.

And the Good?

But it is hard to deny the positives that marketing has brought upon society as well. The wealth of technology at our fingertips today is directly related to the sales of these items and the continued downward pricing caused by the promotion of computers, cell phones, GPS navigation systems, digital cameras, MP3 players, etc. Dozens and dozens of these types of products are commonplace today, but seemed like luxuries for the rich just a few years ago. In fact, most of the people below the poverty line in the US today live better than royalty did 200 years ago — with cars, heating and air conditioning, microwave ovens, cell phones, televisions, and other amenities now considered necessities.

More importantly, most medium to large companies now have significant charitable giving and service programs that donate large sums of money and time to needy organizations that make a difference in the lives of millions of people every year. Whether companies do this out of a pure heart or a need for positive publicity, the result is the same — and many of the neediest in society are better for it.

Doing the Right

Jul
2

Your AdSense Statistics – How To Understand and Calculate Them

OK – so you’ve got a great content web site and you’ve decided to monetize it with Google AdSense. You place the AdSense Code on your web site and immediately start getting clicks.

Soon after, you decide to visit your account to see just how much money you’ve made. You get there to view your reports and then – Bamm! It hits you. Just what the heck do all those numbers mean anyway?

Well, worry not my fellow net entrepreneurs. Below is a quick breakdown of those numbers and what they mean in layman’s terms.

Page Impressions

Your Page Impressions are simply the number of times your web pages are viewed. Of course, this number only refers to those pages that contain your code for AdSense.

Think of one impression as a display – every single time your web pages are displayed, your impressions go up. It’s the same thing. In terms of money, the more impressions or displays you get, the higher the chance you have of making more money.

Clicks

This is the actual number of times that your ads are clicked upon. Thus, each time a visitor to your site clicks on one of your ads, it is recorded as a Click.

Every Page Impression you receive is an opportunity for one of your ads to get clicked. In terms of money, the more Clicks you get – the more money you can make with AdSense.

Page CTR

Your Page CTR refers to your web page’s Click Through Rate. Your Page’s CTR, or Click Through Rate, is the ratio of the number of Clicks you receive versus the number of your Page Impressions. The number is expressed in a percentage and is calculated by taking your Page Impressions and dividing them by your Clicks (# of Clicks / # of Page Impressions).

For example, if you have 2000 Page Impressions and received 400 Clicks, your Page CTR would be 20%. Now for you math wizards out there; once you have your CTR, you can pretty much figure out your Impressions and Clicks by using some simple mathematics.

Thus, you can figure out your Page Impressions by taking the number of Clicks and dividing it over your CTR (i.e.: # Clicks / CTR%). You can figure out your number of Clicks by taking your Page Impressions and multiplying it by your CTR (i.e.: # Impressions x CTR%).

OK, moving on…

Page eCPM

This is where things start getting interesting.

Your Page eCPM refers to your Effective (the “e”) Cost Per Thousand Impressions (the “CPM”). Yes, I know. “CPM” is not quite an accurate English acronym for “Cost Per Thousand Impressions”. The reason is because the acronym uses the Latin for “Thousand”; i.e.: “MIL”.

Anyway, Google defines your eCPM for AdSense as “… a useful way to compare revenue across different channels and advertising programs”. I won’t stray from that definition, however, there might be a better way for you to understand this number. Let me put it to …

Jul
1

How to Shop for Dump Truck Insurance

Dump truck insurance is more popularly called Dirt, Sand & Gravel haulers or DSG haulers by insurance insiders. When shopping around for this coverage there are a few things that are very important to keep in mind.

The first, most insurance agents don’t have any experience writing these types of risks. There are fewer commercial trucking agents, and even fewer who have special markets for aggregate haulers. These trucks include, dump trucks, bobtail dump trucks, super 10 (super ten dump trucks), boosters, bottom dumps, semi bottom, belly dumps, end dumps, transfer trucks, side dumps, and a few other specialized trucks. It is important to make sure you agent knows what kind of truck they are dealing with first. If they don’t know what a booster is, you should find another agent. One resource to start with is finding a local agent that knows what they are doing, find an agency that specializes in commercial trucking and has been in business for 15 or 30 years.

Second, how many markets do they have for your type of business. Ask them who they write with, listen for big names that you are familiar with such as Progressive Insurance, Nationwide, Geico, if they don’t have a contract with these places chances are they cannot offer the type of services that you will want. Ask what the rating of the company is, and if they are and “admitted market.” Admitted will only apply to some states, specifically California.

Third, direct bill or agency bill. Agency bill means there will be additional finance charges that most agencies do include in their quotes. We will cover this in later blogs.

Lastly, ask how long it will take for your agent to send evidence of insurance or additional insured endorsements. Experienced commercial agents understand that you cannot get loaded until the broker receives this important document. If the agent doesn’t have the authority to issue this form himself, it can take several hours to fulfill this request. Other agents with direct appointment can issue these forms within minutes. It doesn’t do you any good to save $100 on insurance if you lose a day of work because your agent cannot get the evidence out fast enough. Another important question for those that have double trailers or a set of bottom dumps is whether or not they can offer you a combined deductible. In the event of a claim this could save you over $2,000. To be discussed further in the future.…