So, you’ve done all the work and set up your home business. That means you did all the paperwork, set up your book work, wrote your business and marketing plan, and basically have everything in place for your success. It doesn’t matter what kind of business you have. That really important that you do it.
The next step is to go through the process of actually building your client and customer base. There are several ways to do this. You could advertise, cold call, or find clients or customers on the internet or through your website. The ways of finding customers are almost endless. However, you will find that this is an aspect of your business that takes the most work, at least at first.
Networking is an important aspect of finding customers and/or clients. All businesses benefit from this kind of networking because that means that you will always have a steady reserve of people who are potentially interested in your product or service. These are called “quality leads” because they are valuable. Contacts obtained through personal networking are already interested in your product or service because they expressed an interest in it already. They just need some extra prompting to finally make a purchase.
Networking is Not What You Think
When you think of networking, what comes to mind? A lot of people have the wrong idea of what it really is, probably because they’ve had a bad experience or two with someone who was too forceful. This kind networking includes going door to door or cold calling people out of the blue to generate interest. Some business owners have success with this kind of network marketing, but this isn’t necessarily the best, most effective way because you are not dealing with “quality leads”.
This is good news for people who dread the thought of going door to door or calling strangers. In fact, it is this kind of “prospect hunting” that often turns people off from even owning a home business.
Provide a Good Service and Business Will Follow
The fact is that a good business will grow from word of mouth. If you provide a great service or product, your existing customers will tell others about you. This is the best type of networking to utilize and it is also the most costs effective.
Word of mouth networking is effective because your existing customers are getting people excited about what you have to offer. Therefore, they come to you already interested. It is easier to build your client or customer base this way. One way you can speed it up is to ask your existing customers for referrals. You can ask your customers to tell their friends and family that you may be contacting them so that they can expect your call.
Other Ways to Promote Your Business
There are other ways to find potential customers and clients, or prospects, besides asking for referrals. In fact, it is best to use a combination of different methods. These other methods include:
Promoting your website
Writing ads to post online
Sending out press releases
Posting in forums related to your business
Keeping in touch with existing customers
Contacting referrals or potential customers or clients by phone, email, or writing them a letter
It is important to use several methods at once. That way you can have a steady stream of clients and customers coming in.
Always Work at Finding New Prospects
No matter how busy you are, you should always find time to build up your list of prospects for customers and/or clients. Your existing customers may not always stick around. Not everyone will be a repeat customer, or need to use your service more than once. Neglecting this aspect of your business is a recipe for failure.
Building a successful home business takes a constant amount of work. In the beginning you may find that you are spending a lot of time finding people who want your product or service. But once you are more established, you will spend less time looking for business. This does not mean that you should ignore it. Spending time on this aspect of your business will help you stay successful.