The term Visual Merchandising seems serious and confusing. It is related to a retail business, but not many people have a sound knowledge about Visual Merchandising. Understanding this concept might go a long way in establishing and maintaining a successful business.
Visual appeal is important to almost all types of businesses. They are rudimentary for businesses in the fashion and food industry. This article sheds light on the elements and types of visual merchandising that can help your business grow and strive.
What Exactly Is Visual Merchandising?
Visual Merchandising, in simple words is everything that meets the eye. It is the practice of including all the possible physical elements in a business to impress a customer into investing in your store. It is a crucial strategy that plays along the lines of the aesthetics of a product and the current trends.
Visual merchandising is anything that the customer sees inside and outside a retail store, which includes display banners, posters, decorations, signages and layouts. The entire purpose of visual merchandising is to attract customers to the store and eventually increase sales. Visual merchandising includes how the products are presented for customers.
Essential Elements of Visual Merchandising
Using color codes and texture schemes are a great way to gain attention of the customers. Colors are powerful and are capable of making or breaking your visual property. It requires high artistic skills to assemble the visual merchandise. Remember not to have too many colors as it can become confusing and chaotic. Contrasting color combinations are the safest option to go for.
Making use of the available space is vital. If you do not have enough floor space in your store for visual props and decorations, then make use of the vertical space. Be sure to keep the customers comfortable by ensuring that they have enough space to move around your store.
Lighting helps in highlighting key elements of your store. You can make use of spot lighting to feature your best merchandise and specific store areas. Lighting helps in setting the mood and the ambience of your retail store.
Window Display: Window displays are primarily for making a statement about your business. Showcase your best products on your windows to bring in customers. They can be changed and decorated according to the influx of trends and seasons. For example, mannequins are used to display clothes and other accessories in the fashion industry.
Shelf Display: Shelf displays are used to declutter your merchandise and for a clear visualization of products you have to offer your customers. Place your best-selling product at the centre of the shelf and at the eye-level of customers
Stock Display: Stock display are products stacked upon one another, usually at the end of an aisle. They usually serve the purpose of having a sale. Examples of this type of displays are usually bathroom utilities, cutlery, clothes and footwear.
Fixture Display: These are the furnishings that are used to hold and display products in stores. They can be fixed permanently or moved to different store areas. Counters, racks, stands, bins and seating benches are some of the examples.