The single easiest way to make money online for free (assuming you have a product or service to sell) is to harness the massive power of rapport. Simply put, rapport is the art of relationship building. Make no mistake about it, it is powerful and lasting. And the best part of all is that it does not cost you a dime to implement!

In the real world, you would establish rapport with someone by smiling, making eye contact and calling them by their name. The more naturally you can do these things, the more people will be irresistibly drawn to you. Do not believe me? Give it a try for a while and you'll be convinced.

Online however, you do not always get the benefit of face to face communication, so it's necessary to build rapport a little differently. So, to build rapport just follow these 3 easy steps:

STEP 1: Use your prospect's name.

Even though you can not smile or make eye contact, you can still use a prospect's name. You can see this in action every time you see an opt-in form that requests for your email as well as your name. There is a reason most of them ask for your name. It's because it's an extremely effective rapport builder.

STEP 2: YOU, YOU, YOU instead of ME, ME, ME!

In all of your writing, remember to write in a conversational tone. This means to limit your usage of words like "I, me, my, mine …" Instead, try to structure your sentences to use "you and your" as often as possible. This gives your prospect the feeling of being in a conversation with you. You should aim to use "you" words at least 7 times as much as "I" words in your online communication. This is a big rapport builder. It builds trust, and trust is a necessary ingredient if you want to make money online for free.

STEP 3: Tell Stories

I remember reading about a guy who struggled to make any money at all online until he learned this simple concept. He realized that as he began to tell more and more stories in his writing, his relationships (rapport) with his readers grow stronger and stronger. Not only that, he began to experience a tremendous growth in his income as well. Everyone is touched by stories, so the better you become at meshing stories with your marketing message, the better your results will be.

This last technique is so effective that in some circles it is referred to as "story-selling". That should give you some indication of the ability of story telling to make money online for free.

In summary, make sure to use these 3 easy rapport building techniques if you really want to make money online for free. They just might be more powerful than anything you can buy to promote your business.

1. Use your prospect's name.

2. Use "You" instead of "Me".

3. Tell stories.