Ask any real estate professional the three keys to success in their business and they will quickly tell you:
Ask any truly successful Internet marketer the three keys to success in making money online and they quickly tell you:
1) The List
2) The List
3) The List
Too many young or inexperienced entrepreneurs ignore this critical step of list building and email marketing and throw up a web site with some sort of "Field Of Dreams" approach.
Unlike the movie, if you build it … absolutely nothing will happen!
Any reasonably profitable business person knows that advertising is critical to success.
Even so, advertising with the idea of thinking that once visitors get to your site, they will instantly make a purchase is flawed at best.
One of the major advantages of the Internet is that it allows consumers to do their own research. They may be on your site just to compare your offer to other similar offers. Or maybe they started at your site and now they want to compare your offer to others they will find.
With the click of their mouse button, they're gone. You've just missed an opportunity.
This is why successful Internet marketers focus on building their lists.
Instead of just throwing up a page and hiring people buy from them, they provide a site with good content and they offer visitors some sort of incentive to provide at least a name and email address. And they make sure the subscription form for capturing visitors' information is "above the fold" where it can be seen. Basically, if a visitor has to scroll down to see the subscription form, move it further up the page.
So how do you offer an incentive to get visitors to subscribe to your list?
Maybe a company that is promoting email marketing services would offer a free report on how Email Marketing can boost online sales.
In my case, I offer a free report on how AutoResponders can help boost online sales. I get anywhere from 8 to 20 new subscribers a day.
A weight loss site may offer a report detailing tips on how to lose weight or lower blood pressure.
Visitors to your site can fill out the form to receive the information if they are interested. When that happens, your list begins to fill with prospects that are genuinely interested in your information.
This is the key to selling online: Creating effective email marketing campaigns. When you build your own lists, you begin to build your credibility and increase your rapport with your readers. As your readers become comfortable with you, it becomes much more likely that they will purchase from you.
Remember that these are people that use the Internet to do some research and many of them are skeptical. They are inviting you in to their inbox to learn from you. Treat that relationship and trust with absolute respect. Make sure you are sending them relevant and valuable information.
That's not to say that you should avoid "selling". Most readers know that extremely, you have something to sell. So do not hesitate to let your readers know exactly what you are offering and exactly how they can get it.
Email Marketing without a "call to action" is just an article. So be sure to include instructions on where to go, what to click, and what to do.
The best email marketing messages are those that inform, educate, and motivate the readers to take action.