We all know that the number of websites has exploded in recent years. If you can think of a niche, no matter how obscure, the chances are there are at least one, and often many more websites that are catering for it. Now, even although the number of people using the internet to find products and services has also risen dramatically in recent years, its still becoming more and more difficult to get visitors to your average website.

One of the best ways to generate high converting traffic to your website has always been pay per click advertising. The concept is simple. Just write an advert that you think will attract your customers, choose some keywords that are relevant to your business and post the ad to one of the major providers like Google, Yahoo, or MSN. Your ad will show up alongside the normal search listings for a given keyword and its position will depend on how much you are willing to pay per click – hence the name. The more you are willing to pay, the higher up the listings your ad appears – bid enough and you will always appear in the prime spot – at the top of the front page.

However, there’s a big problem with this kind of advertising. It can suck up lots of cash – and I mean lost of cash, and its actually easier to make a loss than it is to make a profit.

Pay per click advertising is actually much more complex and subtle than it first appears. There are many guides to effective pay per click advertising but, in my opinion, one of the best, around just now is Copy Paste Systems. The reason for this is that a veteran internet marketer, shows you how to do a successful pay per click campaign by showing you exactly what he does to make money online every day. By exactly, I mean he shows you the keywords, ad copy and even how much to bid to get the best listings. You really don’t have to think at all, or make any judgment calls – its all laid out there for you. This is the most risk free way of running successful pay per click campaigns that I know of.

In fact, its so simple that I would go so far as to say, if you cant make money online using Copy Paste Systems then you really need to get yourself a j-o-b!